Case study Essay Example | Topics and Well Written Essays - 250 words - 32

showcase study - Essay ExamplePer se, the products are mainly associated with fun placing them in the category of luxurious products (Naggar 159).An telling problem to this problem is developing strategies for marketing the cereals. One of the best marketing strategies will be good campaign (Naggar 169). Effective campaign will incorporate some of the traditional Arabic food into the eat basket for the whole family. The campaign should target mothers and house helps as they mould the chief consumers/buyers of food immobilize (Naggar 180).The second solution will be is merging with local companies to increase credibility to the consumer. Arabian countries concord strict rules when it comes to many things and among them is food. A merger with a local company will effectively decoct the mistrust of the products being offered by Kellogg Company (Naggar 191). These mergers apart from increasing acceptability in the new markets, they similarly reduce competition of the market shar e. Kellogg Company management should encourage take- over and mergers with local companies (Naggar 200).Kellogg Company should interpret the consumers and consumer behaviors of the people in the gulf countries in order to effectively penetrate these markets (Naggar 220). The above two solutions form core bases for the impending problem of the