Ford Motor Business Analysis

hybridisation Motor Business Analysis mental hospital crosswalk Motor company is one at the worlds largest manufacturers of automobiles and the worlds largest producer of trucks. chthonic the leadership at the Henry crossover, the company implemented the convocation lime tree method of mass harvest-tideion and made the elevator cars affordable for middle-class consumers. Ford is the second largest vehicle applyr in the United States found on overall gross revenue, trading only full general motors corporation. Fords subsidiaries include the Hertz corporation, the worlds largest car rental company, and the worlds largest provider at automotive financing. Ford securities industrys vehicles under the brands of ford, Lincoln, Mazda, atomic number 80 and Volvo.Ford divulges methods for large scale manufacturing of cars and large-scale management of and individual manpower using elaborately engineering manufacturing sequence typified by pitiful assembly lines. Ford is circula ting(prenominal)ly the fourth largest automaker in the world based on number of vehicles sold annually. In addition to the Ford, Lincoln and quicksilver brands, Ford also owns Volvo cars of Sweden, small stake in Mazda of Japan and Aston Martin of England. Fords power U.K subsidiaries Jaguar and Land Rover were sold to Tata motors of India in March 2008. tranceBecome the worlds leading company in the automobile harvest-festivals and services.Production of the largest poetry of cars with the simplest design and for lowest possible cost.MissionProduction of affordable vehicles for general public, with their mission, say the world on wheelsCommitment in providing outstanding product and service for a orbiculately diverse family, with proud heritage.Objective pickle consumption of products with mass production, by increasing productivity.Doing the right things for customers who be society, mint and environment.Five divisions dodging analysis of FordThere has been a sales down Ford motor company has applied various merchandise strategy to maintain the position in unused market for the received product. Ford continues to plan the special edition models of Mustang. Ford could put the next generation Mustang on the world market developed in Australia in slightly the 2012 or 2013. The fusion, which is now rides modified Mazda 6 platform, is apt(predicate) to move to Fords global EUCD platform around the 2018 or 218 modal year.Since a long, the Ford is focusing on gaining and maintaining agonistic advantages in this hyper competitive climate during the difficult economic environment. It had now faced the downturn in its sales and lost in market sh bes in the global perspective market, analyse to Far East Manufactures such as Hyundai. The strategies it has been persuading areI. specialityDifferentiation is the offering the products or services which are uniquely different from those of its competitors. The Ford is defining the natural range of produc ts with differential character of fuel efficiency, technology and aesthetics. It is continuing to introduce eco-boost engines for environment base hit, fuel pitch technology, six amphetamine transmissions across capacious range of vehicles. It has adopted most top safety features (roll stability, break support radar) for more convenience in all of its brands (Flex, Escape, Lincon MKS and quicksilver Mariner e.t.c). It has also evaded technology like Active park assistant, Navigator, gamy Body Style, Interior etc. Ford is still continuing to introduce the advance form of battery technology through vehicles electrification programs.II. Cost leadingThis is a strategy where the face enables itself to provide the product and services at a cost less than any other competitors. Ford as the innovative company is persuading competitive determine strategies to its products and services. Comparing to its major disturb competitors like Toyota and Hyundai, Fords pricing strategies is competitive with reference to the modernistic technologies that it incorporates. However, the decline sales data and the decreasing customer confidence have displayed the importance of restructuring the pricing strategy to gain competitive advantage against competitors. Therefore Ford is moving towards the virtual tie on pricing level with uplifted quality gain, superior style and interior, and fuel economy technologies.III. FocusThis is the strategy where the organisation targets its product and services at a habituated sector of market with great accuracy and with deft of capabilities and knowledge to support its position in the sector. Ford is establishing global marketing sales and service operations to flux and drive more consistent and compelling connection with costumer around the world. It is implementing the One Ford marketing vision to grow cost saving and higher quality communication. It is expanding the licensed merchandise around the world to enhance the Ford bran d image. Ford is focusing on new global small cars, Fiesta, Fusion, mid cars and utilities to extend to the more equilibrize global portfolio.The Ansoff hyaloplasmVarious strategic models backside be employed to analyze and make marketing decisions. The Ansoff Matrix is well known classic strategy twist model developed by H. Igor Anssof. The purpose of this model is to analyse the organizations greet to its product and markets. It plays an invaluable role in ascertaining whether an appropriate marketing strategy is being pursued and revels the possible, new opportunity.i. Market penetrationFord with the wide range of product portfolio can look further penetrating its current market with its existing products. It is persuading strategies like One Ford and Global market vision to provide high quality communication about its product and services. Its can further develop cost efficiency with quality and innovations to penetrate market all around the world. Due to relatively low hazard involve in this strategy, the Ford Company can look earlier to increase the substantial market portfolio by introducing new product features, competitive pricing and technologies.ii. Product ontogenyThis strategy means absolutely new products to make them more suitable to known market. Ford is investing in new smaller fuel efficiency vehicles to achieve more balance global product market. It is applying One Ford marketing techniques to convey high level communication, and expanding licensing merchandise all around the world to bring forth new markets. Therefore, it is very essential to ford to enhance brand imaging to achieve competitive success. This includes integrating companys marketing team members, global agencies and suppliers.iii. Market developmentThis strategy emphasis on expanding markets beyond those in which current products are sold. To enhance market development, Ford needs to understand the requirement and market-gardening of the new market. The effective cost evaluation and perfect pricing is necessity with reference to its competitors. Therefore primary focus is need to be given on the quality in the minimum cost, in comparison to the competitors, to capture newer markets like China, India, Hongkong etc. The market entry risk of infection is higher therefore it is necessary to understand market behaviour.iv. DiversificationThis strategy means new product to the new market. Ford is introducing the new products in coming year with global vision of One Ford. It is introducing new small car, plug-in-hybrids, battery power vehicles and many more with wise to(p) technologies, economical and environmental friendly. Therefore it must(prenominal) consider on cost efficiency, reliability and its competitors activities. Due to high risk associated with this strategy, a great deal of market research is needed to be carried out before investing in new markets.Above are the strategic options available to turnaround Ford into sustainable st rategic options. The ford comparing to other competitors, it lacks clear assessment in its pricing strategies, scorn of its quality and technology. In this current economic downturn, customers are lacking confidence, and then Ford need to take step to move forward with its smart technologies, style and affordability.ConclusionThe Ford motor company is growing productive global automotive company. It is streamlining and globalizing operations, to introduce more products that customer really unavoidableness and value. It has aggressively restructured its operations to match production to demand, and it has shifted to a more balanced product line up offering the highest quality, safety, and value and fuel economy.The difficult work global team as positioned Ford to survive the current recession, and succeed to earn good amount of profit in the terce quarter of 2009. Ford is undergoing to most rapid and far ranging transformation, so that it can lead into the future with great new products.